My Philosophy

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Design is ultimately about usability and communication. A brand or a product needs to be able to portray to its user and audience the purpose, values and mission of the designers. My job is to evaluate what it is the user is looking for communicating in their project. By Working with the client, I dig deeply into what the product or brand's mission might be. From there, we find what visual language transmits that mission to the target audience. I then work with the client to deliver a product that pushes the mission forward!